Kraft has teamed up with Crayola for a joint promotion for the back-to-school season. String-cheese packaging will resemble the colorful crayon boxes. This promotion’s target audience are moms of six to twelve year olds who want to raise a well rounded child.
“Crayola focuses on unleashing a kid’s creativity for them to grow up and inspire the world.”
“Since Kraft and Polly-O String Cheese are wholesome snacks that kids love, mom feels that it helps them teach their children how to make smart decisions.”
This promotion runs July through October 2012 and included in the string-cheese packaging is a $3 coupon for Crayola products.
Packaging was an issue when it came to this promotion. One of the major issues was that with the coupon on the bag, they had to make sure that it didn’t show through to the outside of the bag.
With this promotion they are very excited to bring together a partnership that offers a consumer true value.
Source: packworld.com
